TED Talk: http://www.ted.com/talks/arunachalam_muruganantham_how_i_started_a_sanitary_napkin_revolution
This week we’ll be sharing some of our favorite TED and TEDx talks from women and fabulous feminist men who are using innovation, creativity, and oftentimes humor, to change our world AND how we think! First up…
Arunachalam Muruganantham from Tamil Nadu, India delivered a humor-filled TED talk on his genius invention to revolutionize sanitary pad production in his home country:
"Arunachalam Muruganantham’s invention came at great personal cost - he nearly lost his family, his money and his place in society. But he kept his sense of humour…
Wanting to impress his young wife, Muruganantham went into town to buy her a sanitary pad. It was handed to him hurriedly, as if it were contraband. He weighed it in his hand and wondered why 10g (less than 0.5oz) of cotton, which at the time cost 10 paise (£0.001), should sell for 4 rupees (£0.04) - 40 times the price. He decided he could make them cheaper himself.
He fashioned a sanitary pad out of cotton and gave it to Shanthi, demanding immediate feedback. She said he’d have to wait for some time - only then did he realise that periods were monthly. ‘I can’t wait a month for each feedback, it’ll take two decades!’ He needed more volunteers.”